Snickers Distraction Friendly Fashion

People all over the world love the World Cup. But Snickers understands when fans get hungry, they can get TOO distracted by the match, forgetting other important things in their lives: like their loved ones.

So we created Snickers Distraction Friendly Fashion: a cutting edge line of clothing that helps fans enjoy the best of both worlds. With an innovative translucent pouch design, our bespoke hats, shirts, aprons and dog harnesses allow fans to watch the World Cup while spending time with their favorite people and pets.


ECD: Peter Kain

CD: Judd Counsell, Shayne Alexander

Senior CW: Benner Rawley

Senior AD: Maya Iwata