Reel Page Turner - Meta x Penguin

With attention spans down, and distractions at an all-time high, it's no secret that reading is becoming a hobby of the past.

For Penguin Random House, the world's largest publishing company, that's a problem. We wanted to create a new way to have their new books find new audiences, bringing the book industry into the present, to help protect its future.

Introducing Reel Page Turner. The first-of-its-kind partnership that turns some of Penguin's newest releases into animated trailers - bringing potential new readers beyond the front cover. We decided to turn the main distraction taking away readers, social media, into a way to help them discover new books and start reading again.

With help from Meta, we were able to target new readers in a place they already spend most of their time: Instagram Reels.

CD: Kristin Clark, Matt Low

ACD: Benner Rawley

ACD: Maya Iwata

Illustration, Animation and Post-Production: NiceShit Studios