M&M’S Messages

In partnership with Spotify, M&M’S Messages packs turn into a medium for sharing music that expresses how you feel with the people in your life. Each pack links to a specific playlist, curated by M&M’S and chosen by you, that channels a unique sentiment from our characters (e.g. A playlist of female empowerment songs will show up when you scan the “Slay Girl” pack).

Under the direction of our creative directors, my copywriter partner and I wrote and art directed the new uniquely-themed bags for year 2, designed by lettering artist and designer, Erik Marinovich.