MARS Treat Town
In the summer of 2020, my partner and I were tasked by MARS to come up with a mobile app and website that integrates the MARS candy brands to save Halloween.
We branded and oversaw the development of Treat Town - the first-ever digital tool to complement trick-or-treating in a virtual world.
Press: AdWeek / Forbes / Travel + Leisure / Food & Wine and more
#2 Most Downloaded Food & Drink App
#33 Overall Most Downloaded App
(Ahead of McDonald’s, Starbucks, Uber, and Waze)