Greyhound Bus

America is a vast, beautiful land that should be explored. Even the smallest towns have special charms that are unique to them and them only. And unlike major aircraft, Greyhound is often the sole chauffeur to these hidden gems of our great country.​​​​​​​

2019 AAF Austin ADDY Awards -  Silver in Print/Magazine Advertising

Featured on Clio's Ads of the World

 
 

Although we can shed light on the hidden gems that Greyhound stops at, there remains a need to improve the overall journey in getting there.

 
 

GUIDEBOOK ON AMERICA’S SMALL TOWNS

To be located in every seat pocket. It will also contain fun trivia games and segments inside, such as learning local accents/phrases and interesting landmarks.

 
 

BUS DRIVER TRAINING

Drivers will be trained with skills that make up an excellent tour guide, such as hospitality, improvisation, and knowledge on the locations they drive through.

 
 

ICEBREAKER GAME

To connect to the WiFi, passengers will have to answer a simple icebreaker question on their phones. Once inputted, they can view the other passengers’ responses while being granted WiFi access.

Although only one challenge is required for WiFi connection, different challenges will remain available throughout the ride.

 

CW: Cailyn Wesstrom

AD: Maya Iwata