Bank with Neutrogena

To release Neutrogena’s new Neutrogena Collagen Bank line, we started a bank. But not just any bank…a collagen bank with Hailee Steinfeld as our collagen banker.

Concepted by Benner Rawley, Laura Vancil, and me. I left the agency before the shoot and handed the art direction + design baton to Jack Mastrototaro.

Worldwide CCO: Chris Beresford-Hill

Energy BBDO CCO: Josh Gross

ACD (Copy): Benner Rawley, Laura Vancil

ACD (Art): Maya Iwata

Art Director: Jack Mastrototaro

Director: Jess Coulter